OLD TIME HOCKEY, HOSERS. For the Minnesota Wild, we wanted to create something the fans could rally around. And we had to do it for no money. So, using existing footage and our editor’s deadpan VO, Home of the Home Ice Advantage came to be.
Credits:
Writer: Me
AD: Jesse “The Hawk” Mitchell
CD: Derek Bitter
OTHER WILD STUFF
BECOMING WILD. What do you do when your team sucks and no one knows who they are? You don’t make ads. The Wild were in the midst of a total team rebuild. So, we decided to make a TV show instead of ads. Becoming Wild chronicled the team rebuild and introduced fans to its new coach and players. (It was a really fun way to spend the summer.)
