Snapchat is really f’ing busy. Brands want your attention and are trying to get it with bright, loud and obnoxious content. So, we did the opposite by cutting to black. Turns out those glossy black screens make pretty good mirrors. People got to see if they needed a trim. And we helped them to get it done fast, by swiping up to make an appointment.

Credits:

Writer: Josh Gloe

AD: Meghan O’brien

CD: Me

Results: Swipe up rates 4x Snapchat’s success benchmark.  22% increase in Online Check-Ins.

Awards: Webby, Addy, The Show, Digiday Best Use of Snapchat finalist